Due to many requests made during the "listening" tour, the Tennessee Department of Tourist Development is pleased to announce the return of the Tennessee Sampler. The last Tennessee Sampler was held in Cincinnati in 1999.
The sales blitz and trade show event for 2007 will be held March 27-29 in Tampa, FL. After a recent site visit to several locations, the Renaissance Tampa Hotel International Plaza was secured for both room nights and the special event.
We are excited about the return of the Tennessee Sampler. It is a huge opportunity for the whole state- from the smaller communities and attractions to the CVBsThe sampler, exclusive for Tennessee partners, is designed to showcase everything Tennessee. The must-do event has been deemed as beneficial for all of the industry partners who participate.
“We are excited about the return of the Tennessee Sampler. It is a huge opportunity for the whole state- from the smaller communities and attractions to the CVBs,” said Shelda Rees, director of tourism at the Chattanooga Area Convention and Visitors Bureau and Tennessee Sampler committee member. “We have a chance to meet with tour operators, travel agents and AAA auto counselors all in one location.”
Participating industry partners will be divided into teams and will attend pre-set sales appointments on Tuesday, Wednesday and Thursday. Wednesday will be designated for AAA, with a Tennessee presentation to the AAA Auto Club South call center and sales visits to area AAA offices on Wednesday. Tour operators and AAA are invited to attend the Tennessee Sampler event on Wednesday evening held at the Renaissance utilizing their beautiful courtyard and ballroom. Guests will have the opportunity to receive Tennessee information distributed from partner booths, win door prizes, enjoy food and beverage and experience incredible entertainment by Tennessee performers.
AAA Auto Club South is the fourth largest affiliate within the AAA federation. The organization has 70 branch offices serving more than four million members in Florida, Georgia, the western two-thirds of Tennessee and Puerto Rico.
Registration for 2007’s Tennessee Sampler is $400 and includes two representatives, all appointments and booth space. Registered partners can bring additional representatives at $75/person.
“The Tennessee Samplers is also a great networking event,” Rees stated. “Not only are we educating the clients about Tennessee, but it’s also an opportunity for the partners to learn more about what various cities and attractions have to offer within our state .”